Archery Trade Association
EXPLORE ARCHERY MEDIA CAMPAIGN
TITLE: "Dear Dad" :60; ArcherySearch.com
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KID:
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Dear Dad. Just a note to say "thank you" for taking me and Mom and Tony out to the archery range the other day. It was a ton of fun. I also wanted to say "thank you" for all the tips on how to shoot right. I know you really just wanted me to do good at it, but I think you weren't really happy cuz I beat you like I did.
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ANNCR:
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Have you taken your family out to an archery range yet? It's a whole lot of fun, and a great way to spend some quality family time together.
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KID:
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So Dad, this note is also to say "sorry". Sorry that I beat you even though it was only my first time. And I'm really sorry for the way I sang "I rule" over and over again.
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ANNCR:
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Archery is a growing sport for both kids and their parents across the country and there's almost certainly an ATA range somewhere in your area. Just visit archerysearch.com to find out where.
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KID:
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But Dad, what I'm most sorry about was the whole dancing around, moon-walking victory celebration thing. That might have been going too far.
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ANNCR:
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Give archery a shot. Visit archerysearch.com and go hit the range.
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KID:
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So Dad, think we can go again next week?
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Archery Trade Association
EXPLORE ARCHERY MEDIA CAMPAIGN
TITLE: "Dear Dad" :50 + tag; Blank for Dealer Info
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SFX:
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(Paper ruffles)
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KID:
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Dear Dad. Thank you for taking us all out to the archery range the other day. It was a ton of fun. And thank you for all the tips on how to shoot right. I know you wanted me to do good at it, but I think you weren't really happy cuz I beat you so bad.
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ANNCR:
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Have you taken your family out to an archery range yet? It's a whole lot of fun, and a great way to spend some quality family time together.
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KID:
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So Dad, this note is also to say sorry that I beat you even though it was only my first time. And I'm really sorry for the way I sang "I rule" over and over again.
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ANNCR:
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Archery is a growing sport for both kids and their parents across the country and there's almost certainly an ATA range somewhere in your area.
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KID:
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But Dad, what I'm most sorry about was the whole dancing around, moon-walking victory celebration thing. That might have been going too far.
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(:10 tag)
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KID:
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So Dad, think we can go again next week?
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Archery Trade Association
EXPLORE ARCHERY MEDIA CAMPAIGN
TITLE: "What You're Missing" :60; ArcherySearch.com
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ANNCR:
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What you are about to hear is the unmistakable sound of a family growing closer together.
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SFX:
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(The thhuupp of an arrow hitting a target)
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ANNCR:
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Heartwarming isn't it? Let's listen again.
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SFX:
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(Thhuupp)
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ANNCR:
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Not getting the picture? What you're hearing is the sound of an arrow hitting a target. That's right, it's archery, and you know that while archery is a growing pastime across the country and a great family activity, it does however make for difficult radio advertising.
There's so much you're missing, for example, you can't see the arrow striking the center of its target.
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SFX:
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(Thhuupp)
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ANNCR:
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You can't see the kids celebrating their victory over their parents-
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KIDS:
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Woo-hoo!!!
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ANNCR:
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-and you can't see the parents trying to save face by pretending there's something wrong with their bow
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DAD:
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Must be some problem here…
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ANNCR:
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But understand this; what you're missing on the radio is nothing compared to what you're missing if you and the family haven't tried archery yet. Just visit archerysearch.com to find a range near you, then load up the family and get out there.
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SFX:
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(Kids celebrating some more)
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ANNCR:
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If you're looking for exciting family fun, give archery a shot.
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Archery Trade Association
EXPLORE ARCHERY MEDIA CAMPAIGN
TITLE: "What You're Missing" :50 + tag; Blank for Dealer Info
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ANNCR:
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What you are about to hear is the sound of a family growing closer together.
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SFX:
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(The thhuupp of an arrow hitting a target)
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ANNCR:
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Heartwarming isn't it? Let's listen again.
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SFX:
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(Thhuupp)
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ANNCR:
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Not getting the picture? What you're hearing is the sound of an arrow hitting a target. That's right, it's archery, and you know that while archery is a growing pastime across the country and a great family activity, it does however make for difficult radio advertising.
There's so much you're missing, for example, you can't see the arrow striking the center of its target.
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SFX:
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(Thhuupp)
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ANNCR:
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You can't see the kids celebrating their victory-
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KIDS:
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Woo-hoo!!!
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ANNCR:
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-and you can't see the parents saving face by pretending there's something wrong with their bow.
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DAD:
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Must be some problem here…
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ANNCR:
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But what you're missing on the radio is nothing compared to what you're missing if you haven't tried archery yet.
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TAG:
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(:10 tag)
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SFX:
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(Kids celebrating some more)
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ANNCR:
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For exciting family fun, give archery a shot.
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